Trending news, rewritten in your voice, published while you sleep
Send a message on a paper lantern and let it drift across the world on the real wind until a stranger catches it and sends it on
Stage
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Founded
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Based in
US
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Pricing model
Paid
Free
Pricing
Starter: $19/month or $168/year; Growth: $47/month or $348/year (plus $597 lifetime); Enterprise: $197/month or $1,500/year. All plans include 7-day money-back guarantee.
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Key features
Reads full source articles before writing to ensure accuracy
Posts to 8 social networks automatically
12 customizable writing styles or create your own
Automatic feature image generation for each article
WordPress and MasherSite publishing
Review board to approve before publishing
Keyword Feeds for specific topics and regions
Automatic ad insertion into articles
Cross-platform credit system with other Masher tools
Chrome extension for clipping stories
Send messages on digital lanterns that drift on real wind patterns
Add messages to lanterns and send them on
Catch up to three lanterns per day
Live world map showing lantern journeys
Sign in with email, Google or Apple
Customizable notifications and quiet hours
Report and block users with moderation system
Set location to receive lanterns
What makes it different
Reads the full source story before writing, not just the headline
Every step is optional: approve articles or run fully automatic
One article becomes posts for eight networks in your voice
Flags paywalled or inaccessible sources for manual review
Different voice per client or brand with multiple Writing Profiles
Messages drift on real wind patterns across a live world map
Messages are added by multiple strangers as lanterns travel
Emphasis on safety and kindness with content moderation
Location-based delivery of messages to nearby users