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NewsMasher vs Hypello

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

NewsMasher compared with Hypello
DetailNewsMasher logo NewsMasherHypello logo Hypello
What it doesTrending news, rewritten in your voice, published while you sleep Instagram and Facebook DM automation with comment-to-DM, story replies, and AI agents
StageNot given Not given
FoundedNot given Not given
Based inUS IN
Pricing modelPaid Not given
PricingStarter: $19/month or $168/year; Growth: $47/month or $348/year (plus $597 lifetime); Enterprise: $197/month or $1,500/year. All plans include 7-day money-back guarantee. Free plan with 1,000 DMs per month; Creator plan from $4.90/month (yearly billing); Pro plan from $14.90/month (yearly billing); Business plan from $25/month (yearly billing).
Key features
  • Reads full source articles before writing to ensure accuracy
  • Posts to 8 social networks automatically
  • 12 customizable writing styles or create your own
  • Automatic feature image generation for each article
  • WordPress and MasherSite publishing
  • Review board to approve before publishing
  • Keyword Feeds for specific topics and regions
  • Automatic ad insertion into articles
  • Cross-platform credit system with other Masher tools
  • Chrome extension for clipping stories
  • Comment-to-DM automation on posts and Reels
  • Story reply automation with DM triggers
  • Keyword-based inbox replies and auto-DMs
  • Ask to Follow feature before sending DMs
  • AI Agents for sales, support, and lead capture
  • Follow-up DM sequences and link click tracking
  • Live comment automation
  • Email collection inside DMs
  • Multi-account management
What makes it different
  • Reads the full source story before writing, not just the headline
  • Every step is optional: approve articles or run fully automatic
  • One article becomes posts for eight networks in your voice
  • Flags paywalled or inaccessible sources for manual review
  • Different voice per client or brand with multiple Writing Profiles
  • Safe automation built on Meta's official API, not browser hacks or bots
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)3 −1 (down) since last check8 +1 (up) since last check
Trust Flow (Majestic)04
Citation Flow (Majestic)2027
Referring domains (Majestic)942

5 details filled in for both companies.

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