Memoria vs UpScrolled™
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Memoria compared with UpScrolled™
| Detail | 
Memoria | 
UpScrolled™ |
|---|
| What it does | Social memory app for India where friends and family share moments in private circles
| Scroll differently.
|
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| Stage | Startup
| Not given
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| Founded | 2026
| Not given
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| Based in | IN
| NL
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| Pricing model | Free
| Free
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| Pricing | Free tier includes Circles, Events, adding photos, voice notes, voice replies, and reactions on photos. No credit card required.
| Not given
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| Key features | - Private invite-only Circles for families and friend groups
- Events inside Circles to organize moments by occasion
- Full-resolution photo uploads with voice notes
- Hinglish AI search across photos and moments
- Chronological timeline with no algorithm ranking
- Voice replies and heart reactions on photos
- Face grouping with AI recognition
- Support for Hinglish, Marathi, and English languages
- Admin controls for Circles with invite and permission management
- Photographer gallery tool with branded delivery and guest QR upload
| - Chronological Following Feed with no algorithmic ranking
- Transparent Discover Feed using engagement and recency signals
- End-to-end encrypted private messages by default
- Transparent and consistent moderation enforcement
- User data encryption in transit and at rest
- Creator monetization tools including payouts and branded content
- Appeal processes for moderation decisions
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| What makes it different | - First social memory app category built for shared moments versus solo backup or social media
- Privacy-first design with no ads, no algorithm, no data selling, and India-hosted accounts
- Built for Indian families with Hinglish AI, festival awareness, and multi-generational support
- Collaborative photo sharing where any Circle member can upload and contribute
- Completely free to download and use with no credit card or paywalls
| - No shadowbans or hidden algorithmic throttling ever
- Chronological feeds users control completely
- No user data shared with third parties for marketing or profiling
- End-to-end encrypted private messages by default
- Rules applied equally and transparently to all users
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 5 ● no change since last check | 71 ● no change since last check |
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| Trust Flow (Majestic) | 1 | 32 |
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| Citation Flow (Majestic) | 21 | 44 |
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| Referring domains (Majestic) | 13 | 849 |
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5 details filled in for both companies.
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