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Mastheads™ vs Poppy

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Mastheads™ compared with Poppy
DetailMastheads™ logo Mastheads™Poppy logo Poppy
What it doesSource-backed articles with real bylines and fact-checking AI tool to find winning hooks and ideas, analyze what's working, and create high-performing content in your voice
StageNot given Not given
FoundedNot given Not given
Based inNot given US
Pricing modelFreemium Freemium
PricingFree trial: 7 days, 10 articles, no card required. Starter: $83/month (introductory price, standard $124/month), 40 articles/month, up to 3 sites, billed annually. Growth: $208/month (introductory price, standard $333/month), 120 articles/month, up to 10 sites, billed annually. Pro: $499/month (intr Trial: $1 for 7 days (full access, cancel anytime). Base: $33/month billed annually ($399/year, 2,000 credits/month, 1 seat). Creator: $189/month billed annually ($2,268/year, 8,000 credits/month, 3 seats). Power User: Custom pricing. 30-day money-back guarantee.
Key features
  • Ten editorial desks that research, write, fact-check and publish
  • Source-backed writing with inline citations
  • AI fact-checking against actual sources fetched
  • Named editor of record on every article
  • AI-generated original cover images
  • CMS integration with WordPress, Ghost, Webflow, Shopify, HubSpot, GoHighLevel
  • Publish on your own schedule with review-by-default
  • Multi-language support with native local registers
  • Content API with export options
  • Topic research and story discovery
  • Analyze high-performing content from multiple formats (YouTube videos, ads, landing pages, transcripts, PDFs, URLs)
  • Extract winning hooks, angles, and patterns from analyzed content
  • Generate scripts in user's voice for YouTube, Shorts, and other platforms
  • Create multiple ad variations and campaign copy
  • Build landing pages and sales copy
  • Generate VSL outlines and email sequences
  • Visual board workspace for organizing research and content
  • Separate workspaces for multiple brands and clients
  • Save brand voice, audience, and offer details for consistent content generation
  • Monthly credit system (2,000 to 16,000 credits depending on plan)
What makes it different
  • Autonomous publishing with human editorial control and named bylines
  • Every claim fact-checked against sources actually fetched, not guessed
  • Customer owns all content outright with no lock-in
  • No paywall scraping or deliberate defeats of access controls
  • Analyzes actual winning content to generate ideas rather than starting from blank prompts
  • Generates content that sounds natural and personalized to user's voice and audience
  • Single platform consolidates research, analysis, ideation, and content creation
  • Built for multiple user types with use-case specific workflows
Community votes00
DR (Domain Rating by Ahrefs)7 +2 (up) since last check58 no change since last check
Trust Flow (Majestic)1029
Citation Flow (Majestic)2935
Referring domains (Majestic)81307

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