Mallary vs UnfollowKit

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Mallary compared with UnfollowKit
Detail	Mallary	UnfollowKit
What it does	Social media posting API for developers and AI agents	Free TikTok unfollower tracker to see who doesn't follow you back and track lost followers over time
Stage	Startup	Not given
Founded	2026	Not given
Based in	US	Not given
Pricing model	Freemium	Freemium
Pricing	Starter: $15/month for 5 accounts, Pro: $29/month for 15 accounts, Business: $95/month for 100 accounts. Unlimited posts. X publishing and comments use separate credits at cost. Pay yearly and get 2 months free.	Free scan (top 100 preview). Report: $6.99 one-time for accounts up to 10,000. Report Large: $14.99 one-time for accounts up to 50,000. Monitor: $9.99/month for three watched accounts up to 10,000 each. Creator: $29.99/month for accounts up to 50,000.
Key features	Publish to 10 social platforms Schedule posts ahead of time ChatGPT plugin and Claude connector Upload images and videos Read and reply to social media comments AI Auto-Replies for brand questions Cross-platform analytics and audience insights REST API, MCP, and CLI for developers Automatic token refresh and rate limit handling Multiple profiles for different brands	Free scan showing top 100 followers and following preview Daily follower count monitoring Weekly verified comparison and lost follower alerts Filter by follower count, verified status, or activity Whitelist family and brand accounts No TikTok password or data export required iOS and Android mobile apps TikTok data export analyzer for private accounts
What makes it different	Unified API for 10 social platforms reduces development time by 90% Works with AI agents and tools without coding required Up to 70% cheaper than alternatives like Postiz and Post Bridge Officially verified by Meta, Google, LinkedIn, TikTok Managed infrastructure with automatic retries and durable job queues	No TikTok password required - never asks for login credentials Safe batch unfollowing with user control and randomized delays Tracks lost followers over time with weekly verified comparisons Works from public profile data without login or upload
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	37 −11 (down) since last check	4 no change since last check
Trust Flow (Majestic)	11	4
Citation Flow (Majestic)	37	28
Referring domains (Majestic)	294	55

5 details filled in for both companies.

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