Mallary vs Shadowly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Mallary compared with Shadowly
Detail	Mallary	Shadowly
What it does	Social media posting API for developers and AI agents	View public Instagram profiles, stories, posts, reels and highlights without logging in
Stage	Startup	Not given
Founded	2026	Not given
Based in	US	Not given
Pricing model	Freemium	Freemium
Pricing	Starter: $15/month for 5 accounts, Pro: $29/month for 15 accounts, Business: $95/month for 100 accounts. Unlimited posts. X publishing and comments use separate credits at cost. Pay yearly and get 2 months free.	Free plan includes 1 free try per day per tool, 1 Instagram Creator Report, 1 Instagram Engagement Calculator, 1 Instagram Profile Analysis, 1 TikTok Profile Analysis, and access to various profile sections. Weekly plan: $1.20 per week for 10 credits. Monthly plan: $5.00 per month for 100 credits. E
Key features	Publish to 10 social platforms Schedule posts ahead of time ChatGPT plugin and Claude connector Upload images and videos Read and reply to social media comments AI Auto-Replies for brand questions Cross-platform analytics and audience insights REST API, MCP, and CLI for developers Automatic token refresh and rate limit handling Multiple profiles for different brands	Profile viewer showing profile photo, name, verification, post, follower and following counts, plus latest posts Anonymous stories viewing with progress bars and no account owner notification Highlights viewer for opening any highlight from the profile Reels download as MP4 files Follower and following lists with profile jumping capability Instagram engagement rate calculation from followers, likes and comments Instagram Creator Report with quality score, profile audit and estimated sponsorship rates TikTok profile analysis showing views, engagement and top videos
What makes it different	Unified API for 10 social platforms reduces development time by 90% Works with AI agents and tools without coding required Up to 70% cheaper than alternatives like Postiz and Post Bridge Officially verified by Meta, Google, LinkedIn, TikTok Managed infrastructure with automatic retries and durable job queues	No login or password required, never asks for Instagram credentials Anonymous story viewing so account owners cannot see you watched Independent tool not affiliated with Instagram or Meta Works on mobile and requires no app installation Results appear in seconds without complex setup
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	37 −11 (down) since last check	5 +1 (up) since last check
Trust Flow (Majestic)	11	0
Citation Flow (Majestic)	37	0
Referring domains (Majestic)	294	0

5 details filled in for both companies.

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