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Lovage vs NewsMasher

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Lovage compared with NewsMasher
DetailLovage logo LovageNewsMasher logo NewsMasher
What it doesTurn open appointments into booked clients with AI-powered Instagram posts Trending news, rewritten in your voice, published while you sleep
StageNot given Not given
FoundedNot given Not given
Based inUS US
Pricing modelFreemium Paid
PricingBasic: $0.00/month (free plan with unlimited booking posts, basic customization, basic designs, and posting reminders). Pro: $7.99/month (includes everything in Basic plus unlimited AI posts, premium curated designs, and early access to new features). Starter: $19/month or $168/year; Growth: $47/month or $348/year (plus $597 lifetime); Enterprise: $197/month or $1,500/year. All plans include 7-day money-back guarantee.
Key features
  • Automatically post open appointments to Instagram
  • AI-generated high-converting posts
  • Customizable designs to match brand
  • Eye-catching templates designed to attract bookings
  • Integration with existing scheduling tools
  • Unlimited booking posts on Basic plan
  • Premium curated designs on Pro plan
  • Posting reminders
  • Early access to new features
  • Reads full source articles before writing to ensure accuracy
  • Posts to 8 social networks automatically
  • 12 customizable writing styles or create your own
  • Automatic feature image generation for each article
  • WordPress and MasherSite publishing
  • Review board to approve before publishing
  • Keyword Feeds for specific topics and regions
  • Automatic ad insertion into articles
  • Cross-platform credit system with other Masher tools
  • Chrome extension for clipping stories
What makes it different
  • Automatically converts availability into ready-to-post content
  • AI-powered post generation in seconds
  • Designed specifically for beauty professionals and salons
  • No design or Instagram skills required
  • Reads the full source story before writing, not just the headline
  • Every step is optional: approve articles or run fully automatic
  • One article becomes posts for eight networks in your voice
  • Flags paywalled or inaccessible sources for manual review
  • Different voice per client or brand with multiple Writing Profiles
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)23 no change since last check14 no change since last check
Trust Flow (Majestic)20
Citation Flow (Majestic)2220
Referring domains (Majestic)619

6 details filled in for both companies.

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