Source-based writing partner for research, writing, citing and polishing
AI-powered creative strategy platform with techniques, frameworks and marketing knowledge for brand thinkers
Stage
Not given
Not given
Founded
Not given
Not given
Based in
GB
SK
Pricing model
Freemium
Freemium
Pricing
Free plan includes limited daily AI output, AI commands, unlimited source finder, unlimited citation tool and formatting, AI companion, and AI detector. Paid plan starts from $7.9 per month if billed annually (60% savings), offering unlimited AI outline and drafting, unlimited AI output and commands
Free plan (The Calm Before): €0/monthly with 1 free deck generation or search report. Pro plan (The Storm): €15.92/monthly, or €191.04/year (20% discount). Features include unlimited AI tools, 1,800+ campaign breakdowns, marketing wisdom with 61 laws, and 500+ creative techniques.
Key features
Draft Builder - structure papers with AI-generated outlines based on assignment details
Paragraph Copilot - brainstorm and develop ideas to overcome writer's block
AI Detector - highlights text that may seem AI-generated
Plagiarism Checker - identifies accidental plagiarism and areas needing citation
Citation Formatting - formats citations in APA, MLA, Harvard and other formats
Text Autosuggestion - context-aware suggestions while writing to overcome writer's block
Text Humanizer - improve authenticity and personal voice in writing
Framework Agent for building creative strategies from briefs
Data & Research Deck with Powerpoint export
Creative Inspiration Session with 1,800+ campaigns
Brand & Product Naming with 66 proven naming techniques
Hooks & Headlines with 360+ tested hook mechanics
Prompt Builder for marketing prompts
MCP Connector for Claude and other AI clients
Share of Search analytics tool
1,000+ famous campaigns library
Marketing Wisdom library with 61 marketing laws
What makes it different
Source-based AI partner that writes with you, not instead of you
Built-in integration with 10M+ academic sources from legitimate libraries
Combines AI with 1,800+ award-winning campaigns and 500 creative techniques rather than generic text generation
Grounded in Marketing Wisdom: 850+ findings and 61 marketing laws with source attribution
Delivers presentation-ready Powerpoint exports directly from briefs
Runs multi-prompts automatically without requiring users to craft them
Built by creative strategists with 20 years of advertising experience