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INFLU vs WhatToWatch

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

INFLU compared with WhatToWatch
DetailINFLU logo INFLUWhatToWatch logo WhatToWatch
What it doesFind rising fashion influencers before your competitors do Your personal watchlist, powered by AI
StageStartup Not given
Founded2024 Not given
Based inGB Not given
Pricing modelFreemium Freemium
PricingArchive (Free): £0 forever. Digest: £20/month or £16/month billed yearly. Terminal: £79/month or £63/month billed yearly. Predict: £159/month or £127/month billed yearly. Business seats from 3: Terminal £79/seat/month (£63 yearly), Predict £159/seat/month (£127 yearly). Free plan includes unlimited tracking, browser extension, Schedule and AI Smart Pick. Plus plan is $1.99/mo with more AI tokens. Premium plan is $5/mo for more AI tokens, daily digest and priority support.
Key features
  • Real-time feed refreshed every 30 minutes on Terminal
  • Growth scoring adjusted for account size
  • Trend Radar showing top moves updated weekly
  • Account phase detection (Rising, Explosive, Peaking, Cooling)
  • Creator rankings and rising accounts
  • Brand tracking and comparison
  • Boards and alerts for saved content
  • Format performance analysis (Reels, Carousels, Photos)
  • API access for custom dashboards (Predict plan)
  • CSV export of saved feeds and shortlists
  • Unlimited tracking
  • Browser extension
  • AI Smart Pick recommendations
  • Schedule feature
  • Sync across multiple platforms
  • Daily digest
  • Priority support
What makes it different
  • Momentum-based scoring rather than follower counts, enabling early discovery of rising talent
  • Live data refreshed every 30 minutes to act on trends before the market moves
  • Free Archive plan with 30-day historical data requires no credit card
  • Covers 17 fashion subcategories with auto-classification and full brand tracking
  • Fair read across all account sizes from micro-influencers to mega accounts
  • Powered by AI for smart recommendations
  • Syncs across Netflix, Prime, Plex and more
  • Free plan with unlimited tracking
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)7 no change since last check3 no change since last check
Trust Flow (Majestic)06
Citation Flow (Majestic)1325
Referring domains (Majestic)248

5 details filled in for both companies.

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