INFLU vs NewsMasher

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

INFLU compared with NewsMasher
Detail	INFLU	NewsMasher
What it does	Find rising fashion influencers before your competitors do	Trending news, rewritten in your voice, published while you sleep
Stage	Startup	Not given
Founded	2024	Not given
Based in	GB	US
Pricing model	Freemium	Paid
Pricing	Archive (Free): £0 forever. Digest: £20/month or £16/month billed yearly. Terminal: £79/month or £63/month billed yearly. Predict: £159/month or £127/month billed yearly. Business seats from 3: Terminal £79/seat/month (£63 yearly), Predict £159/seat/month (£127 yearly).	Starter: $19/month or $168/year; Growth: $47/month or $348/year (plus $597 lifetime); Enterprise: $197/month or $1,500/year. All plans include 7-day money-back guarantee.
Key features	Real-time feed refreshed every 30 minutes on Terminal Growth scoring adjusted for account size Trend Radar showing top moves updated weekly Account phase detection (Rising, Explosive, Peaking, Cooling) Creator rankings and rising accounts Brand tracking and comparison Boards and alerts for saved content Format performance analysis (Reels, Carousels, Photos) API access for custom dashboards (Predict plan) CSV export of saved feeds and shortlists	Reads full source articles before writing to ensure accuracy Posts to 8 social networks automatically 12 customizable writing styles or create your own Automatic feature image generation for each article WordPress and MasherSite publishing Review board to approve before publishing Keyword Feeds for specific topics and regions Automatic ad insertion into articles Cross-platform credit system with other Masher tools Chrome extension for clipping stories
What makes it different	Momentum-based scoring rather than follower counts, enabling early discovery of rising talent Live data refreshed every 30 minutes to act on trends before the market moves Free Archive plan with 30-day historical data requires no credit card Covers 17 fashion subcategories with auto-classification and full brand tracking Fair read across all account sizes from micro-influencers to mega accounts	Reads the full source story before writing, not just the headline Every step is optional: approve articles or run fully automatic One article becomes posts for eight networks in your voice Flags paywalled or inaccessible sources for manual review Different voice per client or brand with multiple Writing Profiles
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	7 no change since last check	14 no change since last check
Trust Flow (Majestic)	0	0
Citation Flow (Majestic)	13	20
Referring domains (Majestic)	2	9

6 details filled in for both companies.

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