Illos vs in the middle

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Illos compared with in the middle
Detail	Illos	in the middle
What it does	Animated illustrations for product sites that your coding agent can extend in the same style	An app design studio that made Bulletin, an infinite canvas app for iPhone, iPad and Mac
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	SG
Pricing model	Freemium	Free
Pricing	Free: 30 small illustrations, no account needed. Individual Pro: $49 one time (save $40 at launch, regular price $89). Team: $249 one payment, covers up to 10 people. Pro includes 55 additional illustrations, toolkit, skills, and 1 year of updates.	Bulletin is available as a free download. The Terms & Conditions reference a lifetime PRO purchase option, but specific pricing for PRO is not detailed on the pages.
Key features	30 free spot illustrations with no account required Three animation themes: Shader, HUD, and Isometric React component or plain SVG export formats Works with Claude Code, Cursor, Codex and other coding agents Supports light and dark mode Respects reduced motion preferences Toolkit and skills for agent-generated illustrations 55 additional Pro illustrations for sections and heroes New themes released during update year at no extra cost License tied to email with no subscription required	Arrange photos, notes and links freely on an infinite canvas Pan and zoom between items Available on iPhone, iPad and Mac Free download
What makes it different	Agents draw new illustrations in your chosen style to prevent style drift One-time payment model with all purchased content kept forever Designed specifically for product pages: features, empty states, and docs Usable in client work without resale restrictions Three distinct visual themes for consistent branding	Infinite canvas design for flexible content organization Cross-platform support across Apple devices Free to use
Community votes	0	0
DR (Domain Rating by Ahrefs)	17 +1 (up) since last check	14 no change since last check
Trust Flow (Majestic)	6	0
Citation Flow (Majestic)	20	0
Referring domains (Majestic)	12	0

5 details filled in for both companies.

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