| What it does | HTML design in. Editable InDesign out.
| MCP server connecting AI agents to your design system with live tokens and code linting
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| Stage | Startup
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| Founded | 2026
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| Based in | ZA
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| Pricing model | Paid
| Freemium
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| Pricing | Free preview: two most detailed pages of any design, twice, no account needed. $49 lifetime license: unlimited full conversions, activate on up to 10 browsers or devices, works in browser and from AI agents over MCP.
| Free: one design system with limited component pulls. Pro: $15/month per seat ($12 billed yearly). Team: $25/month per seat ($20 billed yearly). Studio: $39/month per Genome ($31 billed yearly).
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| Key features | - Converts HTML to native .idml files that open in Adobe InDesign
- Real text frames with reflowable content
- Named paragraph and character styles automatically created
- Charts and tables as editable vector objects
- Images placed and linked in a Links folder
- Free preview of two most detailed pages without account
- MCP server integration with Claude, Cursor, and other AI agents
- 14-day fix-or-refund guarantee on licensed conversions
- Supports output in Affinity Publisher as well as InDesign
- Works with all CSS frameworks including Tailwind and Bootstrap
| - MCP server connection for Claude Code, Cursor, VS Code and other AI agents
- Design system bootstrap from text prompt, website URL, Figma file or screenshot
- Token and component editor with live publishing
- Code linting against design system specifications
- Export to CSS, SCSS, Tailwind, Tokens Studio JSON and Figma variables
- Figma integration with OAuth and plugin support
- GitHub integration for pushing design system updates
- Website CSS scanning and analysis
- Change proposals and human review workflow
- Rate-limited stateless HTTP API with 120 calls per minute
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| What makes it different | - Deterministic conversion engine—no machine learning, same input always produces same output
- Files deleted immediately after conversion—complete privacy, no storage or training
- Native InDesign files, not PDFs—fully editable text, styles and charts
- Direct integration with AI design tools through MCP protocol
| - Live tokens on every AI generation instead of stale rules files
- Supports all major AI coding agents: Claude Code, Cursor, VS Code, Claude, Codex, Windsurf and Figma's agent
- Human review required for all changes; nothing auto-applied
- Design systems remain yours to use in client work and commercial products
- Bootstrap from text, website, Figma or screenshot; no manual token creation needed
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 6 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 4 | 0 |
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| Citation Flow (Majestic) | 24 | 16 |
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| Referring domains (Majestic) | 36 | 4 |
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idmly
Flash DSM