Viral hooks library for TikTok, Instagram Reels and YouTube Shorts
Scroll differently.
Stage
Startup
Not given
Founded
Not given
Not given
Based in
US
NL
Pricing model
Freemium
Free
Pricing
Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at
Not given
Key features
Free hook video library with 1000+ viral hooks
Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
Weekly trending hooks list
Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
Viral hook scoring system
Virality prediction API
Hook library API access
Webhooks for API predictions
Competitor listening tool
Free hook generator tools for TikTok, Instagram and YouTube
Chronological Following Feed with no algorithmic ranking
Transparent Discover Feed using engagement and recency signals
End-to-end encrypted private messages by default
Transparent and consistent moderation enforcement
User data encryption in transit and at rest
Creator monetization tools including payouts and branded content
Appeal processes for moderation decisions
What makes it different
Free forever hook library with daily updates of trending formats
Separate platform analytics showing what works on each social media platform
AI-powered virality scoring for video hooks
Downloadable MP4 transitional hook clips ready to use in videos
No shadowbans or hidden algorithmic throttling ever
Chronological feeds users control completely
No user data shared with third parties for marketing or profiling
End-to-end encrypted private messages by default
Rules applied equally and transparently to all users
Hookest
UpScrolled™