Hookest vs Upnext

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Upnext
Detail	Hookest	Upnext
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	The complete workspace for your Facebook traffic operation
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	Not given
Pricing model	Freemium	Free trial
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Publishing: $29/month for up to 10 Pages. Pro Publisher: $79/month for up to 25 Pages. Agency / Elite: $199/month for up to 100 Pages. Extra Pages: $5/month each. All plans available on monthly or yearly billing with 2 months free on yearly. 14-day free trial with no credit card required.
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Multi-Page publishing with Page selection and spacing control Posts, Reels and Stories support AI post generation with multiple variations Custom domains and domain rotation Traffic tracking with click counts by page and post Queue and scheduling with automatic spacing Bulk upload and CSV import Content recycling for evergreen posts First comment automation Bulk cleanup and delete with unlimited operations
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	All features in every plan with no feature restrictions by tier Built for Facebook only, so publishing and traffic live in the same place Manage Pages across multiple Facebook profiles from one workspace Meta-approved platform with full Graph API integration No password required, permission-based access only
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	38 no change since last check
Trust Flow (Majestic)	20	7
Citation Flow (Majestic)	31	20
Referring domains (Majestic)	78	22

5 details filled in for both companies.

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