Hookest vs UnfollowKit

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with UnfollowKit
Detail	Hookest	UnfollowKit
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Free TikTok unfollower tracker to see who doesn't follow you back and track lost followers over time
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	Not given
Pricing model	Freemium	Freemium
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Free scan (top 100 preview). Report: $6.99 one-time for accounts up to 10,000. Report Large: $14.99 one-time for accounts up to 50,000. Monitor: $9.99/month for three watched accounts up to 10,000 each. Creator: $29.99/month for accounts up to 50,000.
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Free scan showing top 100 followers and following preview Daily follower count monitoring Weekly verified comparison and lost follower alerts Filter by follower count, verified status, or activity Whitelist family and brand accounts No TikTok password or data export required iOS and Android mobile apps TikTok data export analyzer for private accounts
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	No TikTok password required - never asks for login credentials Safe batch unfollowing with user control and randomized delays Tracks lost followers over time with weekly verified comparisons Works from public profile data without login or upload
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	31 −1 (down) since last check	4 no change since last check
Trust Flow (Majestic)	20	4
Citation Flow (Majestic)	31	28
Referring domains (Majestic)	78	55

5 details filled in for both companies.

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