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Hookest vs Unfollow Checker

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Unfollow Checker
DetailHookest logo HookestUnfollow Checker logo Unfollow Checker
What it doesViral hooks library for TikTok, Instagram Reels and YouTube Shorts Find who unfollowed you and who doesn't follow back on Instagram and Threads
StageStartup Startup
FoundedNot given 2026
Based inUS Not given
Pricing modelFreemium Free
PricingFree plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at Not given
Key features
  • Free hook video library with 1000+ viral hooks
  • Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
  • Weekly trending hooks list
  • Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
  • Viral hook scoring system
  • Virality prediction API
  • Hook library API access
  • Webhooks for API predictions
  • Competitor listening tool
  • Free hook generator tools for TikTok, Instagram and YouTube
  • Compare two exports to see who unfollowed or who is new
  • Local browser analysis with no password required
  • Support for Instagram and Threads exports
  • Works with JSON and HTML export formats
  • Search follower lists for specific accounts
  • Optional account sync across devices
  • Works on mobile browsers and can be added to home screen
  • Analyze multiple accounts
What makes it different
  • Free forever hook library with daily updates of trending formats
  • Separate platform analytics showing what works on each social media platform
  • AI-powered virality scoring for video hooks
  • Downloadable MP4 transitional hook clips ready to use in videos
  • No password or app installation needed
  • Analysis runs entirely in your browser
  • Free manual checks without sign-up
  • Works with official Meta exports only
  • Supports both Instagram and Threads platforms
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)31 −1 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)200
Citation Flow (Majestic)3117
Referring domains (Majestic)7810

5 details filled in for both companies.

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