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Hookest vs Tuku

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Tuku
DetailHookest logo HookestTuku logo Tuku
What it doesViral hooks library for TikTok, Instagram Reels and YouTube Shorts Turn TikTok comments into sales with automated DM conversations
StageStartup Not given
FoundedNot given Not given
Based inUS TH
Pricing modelFreemium Freemium
PricingFree plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at Free plan: $0/mo for up to 100 Monthly Active Contacts, 1 user seat, 1 TikTok account. Pro plan: $9/mo (billed annually) for 100-500K contacts, unlimited user seats, up to 5 TikTok accounts. Enterprise: custom pricing. Beta lifetime access: US$49 for first 50 customers.
Key features
  • Free hook video library with 1000+ viral hooks
  • Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
  • Weekly trending hooks list
  • Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
  • Viral hook scoring system
  • Virality prediction API
  • Hook library API access
  • Webhooks for API predictions
  • Competitor listening tool
  • Free hook generator tools for TikTok, Instagram and YouTube
  • Comment-to-DM automation with keyword triggers
  • Unified team inbox for all conversations
  • Multi-step automation flows with branching
  • AI-powered reply suggestions
  • 14 ready-made automation templates
  • Auto-assign conversations to team members
  • Custom labels and inbox rules
  • Support for up to 5 TikTok accounts
  • 24/7 automation that runs while offline
  • Email support on Pro plan and above
What makes it different
  • Free forever hook library with daily updates of trending formats
  • Separate platform analytics showing what works on each social media platform
  • AI-powered virality scoring for video hooks
  • Downloadable MP4 transitional hook clips ready to use in videos
  • Built natively for Southeast Asia creators and businesses
  • Converts every comment into a sale opportunity automatically
  • AI replies match your voice at 10x speed
  • Live in under 5 minutes with no credit card
  • Free plan supports up to 100 contacts monthly
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)31 −1 (down) since last check1 no change since last check
Trust Flow (Majestic)203
Citation Flow (Majestic)3121
Referring domains (Majestic)7818

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