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Hookest vs Secret Followers

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Secret Followers
DetailHookest logo HookestSecret Followers logo Secret Followers
What it doesViral hooks library for TikTok, Instagram Reels and YouTube Shorts Track any public Instagram account's recent followers and following anonymously, no login required
StageStartup Not given
FoundedNot given Not given
Based inUS PT
Pricing modelFreemium Freemium
PricingFree plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at Free preview search available without subscription. Paid subscriptions: Standard Weekly and Standard Monthly plans, both include 3 accounts on autopilot, email alerts, full activity timeline, anonymous story viewing, and no commitment with cancel anytime option.
Key features
  • Free hook video library with 1000+ viral hooks
  • Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
  • Weekly trending hooks list
  • Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
  • Viral hook scoring system
  • Virality prediction API
  • Hook library API access
  • Webhooks for API predictions
  • Competitor listening tool
  • Free hook generator tools for TikTok, Instagram and YouTube
  • See recent followers of any public Instagram account
  • View recent follows by any public account
  • Track up to 3 accounts simultaneously
  • Email notifications for followers and unfollows
  • Full activity timeline with names and avatars
  • Anonymous story viewing and download
  • Free preview search without login
  • Re-check accounts multiple times daily
  • Works with large accounts up to 10,000 followers
  • No Instagram login or password required
What makes it different
  • Free forever hook library with daily updates of trending formats
  • Separate platform analytics showing what works on each social media platform
  • AI-powered virality scoring for video hooks
  • Downloadable MP4 transitional hook clips ready to use in videos
  • Completely anonymous tracking with no trace left behind
  • No Instagram login or credentials required
  • Works on any public Instagram account instantly
  • Real-time notifications for follower changes
  • Free preview available without subscription
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)32 +1 (up) since last check10 −1 (down) since last check
Trust Flow (Majestic)2010
Citation Flow (Majestic)3125
Referring domains (Majestic)7816

6 details filled in for both companies.

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