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Hookest vs Pulse

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Pulse
DetailHookest logo Hookest Pulse
What it doesViral hooks library for TikTok, Instagram Reels and YouTube Shorts Short. Real. Yours.
StageStartup Not given
FoundedNot given Not given
Based inUS Not given
Pricing modelFreemium Free
PricingFree plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at Not given
Key features
  • Free hook video library with 1000+ viral hooks
  • Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
  • Weekly trending hooks list
  • Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
  • Viral hook scoring system
  • Virality prediction API
  • Hook library API access
  • Webhooks for API predictions
  • Competitor listening tool
  • Free hook generator tools for TikTok, Instagram and YouTube
  • Share photos, text posts, Shorts and Stories
  • Follow creators and profiles
  • Private messages
  • Pulse Studio editing with text, music and filters
  • Stories visible for 24 hours
  • Save and edit Short drafts on device
  • QR profile cards
  • On-device content translation
  • Comments on posts
What makes it different
  • Free forever hook library with daily updates of trending formats
  • Separate platform analytics showing what works on each social media platform
  • AI-powered virality scoring for video hooks
  • Downloadable MP4 transitional hook clips ready to use in videos
  • Designed for everyday moments with emphasis on authenticity
  • Native editing in Pulse Studio available on Android
  • Age-aware with privacy safeguards for 13+
  • All core features free without ads or paywalls during rollout
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)32 +1 (up) since last checkNot checked yet no change since last check
Trust Flow (Majestic)200
Citation Flow (Majestic)310
Referring domains (Majestic)781

4 details filled in for both companies.

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