Hookest vs PublishBuddy

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with PublishBuddy
Detail	Hookest	PublishBuddy
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Social media management tool with built-in AI agent for scheduling, analytics, and content across 10+ platforms
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	Not given
Pricing model	Freemium	Freemium
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Free plan: $0, includes 3 social accounts, 10 scheduled posts per profile, 20 drafts, 7-day analytics. Pro: $29/month, includes 10 social accounts, 500 AI credits/month, unlimited scheduling, 365-day analytics. Business: $49/month, includes 20 social accounts, 2,500 AI credits/month, 2-year analytic
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Schedule posts across 10+ platforms from one dashboard AI Agent that drafts and schedules posts via chat Post previews for each network before publishing Analytics showing followers, reach, and engagement Team collaboration with approval workflows Public REST API for custom integrations MCP server for Claude, Cursor and other AI clients Media library to reuse images and videos Reply to comments from one interface
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	Built-in AI Agent that knows your accounts and brand voice, not generic chat Supports 10+ platforms including emerging networks like Bluesky and Threads Team built from running 50+ accounts with 40M+ followers at scale Free plan available indefinitely with no credit card required
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	12 +7 (up) since last check
Trust Flow (Majestic)	20	2
Citation Flow (Majestic)	31	18
Referring domains (Majestic)	78	10

5 details filled in for both companies.

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