Hookest vs Publiqo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Publiqo
Detail	Hookest	Publiqo
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Your real photos, a week of studio-grade content
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	Not given
Pricing model	Freemium	Paid
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Light: €69/month (billed €828 per year); Pro: €119/month (billed €1,428 per year); Ultra: €279/month (billed €3,348 per year). Extra brands: €59/month (Pro) or €39/month (Ultra). Strategy add-on: €50/month. All plans include 7-day free trial.
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Automatic Brand Kit with colors, fonts and templates Reels edited from uploaded footage with timed captions Central media library organized by brand and category Quality control flagging missing images and uncovered formats Brand separation ensuring no content mixing between profiles AI assistant included in all plans Editable templates on Pro and Ultra plans Customizable brand tone and editorial profile
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	Brand voice consistency across all generated content Reels automatically edited from real business footage, not synthetic video Complete quality control before content goes live Guaranteed brand separation for multi-brand management
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	1 no change since last check
Trust Flow (Majestic)	20	6
Citation Flow (Majestic)	31	19
Referring domains (Majestic)	78	5

5 details filled in for both companies.

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