Hookest vs Posto

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Posto
Detail	Hookest	Posto
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	AI-powered social media content creation for SMEs and creators
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	ID
Pricing model	Freemium	Freemium
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Free: Rp 0/month (20 Credit AI/month, 1 social account, basic templates with watermark). Starter: Rp 39,000/month (150 Credit AI/month, 5 social accounts including TikTok, all templates without watermark). Pro: Rp 58,000/month (350 Credit AI/month, 25 social accounts, all templates, up to 30 monthly
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	AI carousel generation from text, links, or product photos Brand kit with automatic logo and color matching Automatic scheduling to Instagram, Facebook, Threads, and TikTok AI photo background replacement for product images Batch content creation up to 30 posts at once Reels and video MP4 export from carousel AI caption, headline, and rewrite generation Team collaboration with approval and client reports Export to PNG, ZIP, and PDF formats Public API and MCP integration support
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	All manual work is free—only AI actions consume credits Transparent pricing with no surprises Free tier for life with 20 Credit AI monthly Built for Indonesian and Malaysian markets with local payments Results are editable drafts, not locked AI outputs
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	31 −1 (down) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	20	0
Citation Flow (Majestic)	31	0
Referring domains (Majestic)	78	0

6 details filled in for both companies.

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