Viral hooks library for TikTok, Instagram Reels and YouTube Shorts
Content direction for creators
Stage
Startup
Not given
Founded
Not given
Not given
Based in
US
CA
Pricing model
Freemium
Freemium
Pricing
Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at
Not given
Key features
Free hook video library with 1000+ viral hooks
Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
Weekly trending hooks list
Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
Viral hook scoring system
Virality prediction API
Hook library API access
Webhooks for API predictions
Competitor listening tool
Free hook generator tools for TikTok, Instagram and YouTube
Free content snapshot analysis
Single post direction analysis
Cross-post pattern tracking
Multi-platform support
Recurring theme identification
Signal drift detection
Pinterest direction intelligence
Compass Notes for capturing signals
Content growth calibration service
What makes it different
Free forever hook library with daily updates of trending formats
Separate platform analytics showing what works on each social media platform
AI-powered virality scoring for video hooks
Downloadable MP4 transitional hook clips ready to use in videos
Reduces overthinking and publishing overwhelm for creators
No dashboards or metrics-driven approach
Tracks patterns and signals across multiple posts over time
Hookest