Hookest vs Postfjord

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Postfjord
Detail	Hookest	Postfjord
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Social media scheduler, AI writing, inbox, DM automation, email and landing pages in one product
Stage	Startup	Startup
Founded	Not given	2026
Based in	US	SE
Pricing model	Freemium	Freemium
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Free plan with 15 posts/month and 1 automation; Solo $39/month (or $29/month billed yearly) with unlimited posts, 300 AI drafts/month, and 10,000 emails/month; Studio $99/month (or $75/month billed yearly) with 1,000 AI drafts/month and 30,000 emails/month; Agency $249/month (or $189/month billed ye
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Schedule posts to Instagram, Facebook, LinkedIn, Threads, TikTok, YouTube, Pinterest, Bluesky and Mastodon AI-powered post writing in your brand voice Design editor with templates for posts, stories and Reels Unified inbox for DMs and comments across channels DM and comment automation Connect ChatGPT, Claude, Gemini and other AI models via API and MCP Analytics showing what works and best posting times Mentions tracking for brand monitoring
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	All marketing tools in one app instead of multiple separate apps AI assistant included in every plan with no credit system Built and used daily by founders for their own businesses No limits on email list size across any plan Fair pricing with bigger plans offering more room, not forced upsells
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	10 +1 (up) since last check
Trust Flow (Majestic)	20	1
Citation Flow (Majestic)	31	19
Referring domains (Majestic)	78	8

7 details filled in for both companies.

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