Hookest vs NewsMasher

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with NewsMasher
Detail	Hookest	NewsMasher
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Trending news, rewritten in your voice, published while you sleep
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	US
Pricing model	Freemium	Paid
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Starter: $19/month or $168/year; Growth: $47/month or $348/year (plus $597 lifetime); Enterprise: $197/month or $1,500/year. All plans include 7-day money-back guarantee.
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Reads full source articles before writing to ensure accuracy Posts to 8 social networks automatically 12 customizable writing styles or create your own Automatic feature image generation for each article WordPress and MasherSite publishing Review board to approve before publishing Keyword Feeds for specific topics and regions Automatic ad insertion into articles Cross-platform credit system with other Masher tools Chrome extension for clipping stories
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	Reads the full source story before writing, not just the headline Every step is optional: approve articles or run fully automatic One article becomes posts for eight networks in your voice Flags paywalled or inaccessible sources for manual review Different voice per client or brand with multiple Writing Profiles
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	14 no change since last check
Trust Flow (Majestic)	20	0
Citation Flow (Majestic)	31	20
Referring domains (Majestic)	78	9

6 details filled in for both companies.

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