| What it does | Viral hooks library for TikTok, Instagram Reels and YouTube Shorts
| Your social media, finally understood
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| Stage | Startup
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| Founded | Not given
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at
| Free plan includes unlimited channels, ideas, media kit and smart links. Creator Memory starts at $49/month with 150 active posts and 40 research credits. Creator System at $149/month includes 600 active posts and 180 research credits. Authority Intelligence at $349/month includes 1,800 active posts
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| Key features | - Free hook video library with 1000+ viral hooks
- Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
- Weekly trending hooks list
- Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
- Viral hook scoring system
- Virality prediction API
- Hook library API access
- Webhooks for API predictions
- Competitor listening tool
- Free hook generator tools for TikTok, Instagram and YouTube
| - Content Memory - analyzes posts and performance across channels
- Social Media Analytics - performance tracking across YouTube, Instagram, TikTok, LinkedIn and Threads
- Outliers - finds posts beating creator's usual numbers
- Ideas library - save thoughts, links and source material
- Brand Studio - define identities, formats, products and documents
- Creator Universe - search topics and find outlier posts and creators
- Partnership CRM - manage brands and creators in one pipeline
- Media Kit - public profile with performance and selected work
- Smartlink - short links with click analytics
- Mysocial MCP - connect Claude or ChatGPT to your workspace
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| What makes it different | - Free forever hook library with daily updates of trending formats
- Separate platform analytics showing what works on each social media platform
- AI-powered virality scoring for video hooks
- Downloadable MP4 transitional hook clips ready to use in videos
| - Connects multiple social platforms into one unified memory system
- AI-ready intelligence - works with Claude and ChatGPT through MCP
- Analyzes audience psychology and audience segments
- Free to start with no credit card required
- Supports 5 major social platforms with channel insights
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 32 ▲ +1 (up) since last check | 48 ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 20 | 6 |
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| Citation Flow (Majestic) | 31 | 34 |
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| Referring domains (Majestic) | 78 | 188 |
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Hookest
Mysocial