| What it does | Viral hooks library for TikTok, Instagram Reels and YouTube Shorts
| Social memory app for India where friends and family share moments in private circles
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| Stage | Startup
| Startup
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| Founded | Not given
| 2026
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| Based in | US
| IN
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| Pricing model | Freemium
| Free
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| Pricing | Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at
| Free tier includes Circles, Events, adding photos, voice notes, voice replies, and reactions on photos. No credit card required.
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| Key features | - Free hook video library with 1000+ viral hooks
- Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
- Weekly trending hooks list
- Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
- Viral hook scoring system
- Virality prediction API
- Hook library API access
- Webhooks for API predictions
- Competitor listening tool
- Free hook generator tools for TikTok, Instagram and YouTube
| - Private invite-only Circles for families and friend groups
- Events inside Circles to organize moments by occasion
- Full-resolution photo uploads with voice notes
- Hinglish AI search across photos and moments
- Chronological timeline with no algorithm ranking
- Voice replies and heart reactions on photos
- Face grouping with AI recognition
- Support for Hinglish, Marathi, and English languages
- Admin controls for Circles with invite and permission management
- Photographer gallery tool with branded delivery and guest QR upload
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| What makes it different | - Free forever hook library with daily updates of trending formats
- Separate platform analytics showing what works on each social media platform
- AI-powered virality scoring for video hooks
- Downloadable MP4 transitional hook clips ready to use in videos
| - First social memory app category built for shared moments versus solo backup or social media
- Privacy-first design with no ads, no algorithm, no data selling, and India-hosted accounts
- Built for Indian families with Hinglish AI, festival awareness, and multi-generational support
- Collaborative photo sharing where any Circle member can upload and contribute
- Completely free to download and use with no credit card or paywalls
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 32 ▲ +1 (up) since last check | 5 ● no change since last check |
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| Trust Flow (Majestic) | 20 | 1 |
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| Citation Flow (Majestic) | 31 | 21 |
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| Referring domains (Majestic) | 78 | 13 |
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Hookest
Memoria