Hookest vs INFLU

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with INFLU
Detail	Hookest	INFLU
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Find rising fashion influencers before your competitors do
Stage	Startup	Startup
Founded	Not given	2024
Based in	US	GB
Pricing model	Freemium	Freemium
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Archive (Free): £0 forever. Digest: £20/month or £16/month billed yearly. Terminal: £79/month or £63/month billed yearly. Predict: £159/month or £127/month billed yearly. Business seats from 3: Terminal £79/seat/month (£63 yearly), Predict £159/seat/month (£127 yearly).
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Real-time feed refreshed every 30 minutes on Terminal Growth scoring adjusted for account size Trend Radar showing top moves updated weekly Account phase detection (Rising, Explosive, Peaking, Cooling) Creator rankings and rising accounts Brand tracking and comparison Boards and alerts for saved content Format performance analysis (Reels, Carousels, Photos) API access for custom dashboards (Predict plan) CSV export of saved feeds and shortlists
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	Momentum-based scoring rather than follower counts, enabling early discovery of rising talent Live data refreshed every 30 minutes to act on trends before the market moves Free Archive plan with 30-day historical data requires no credit card Covers 17 fashion subcategories with auto-classification and full brand tracking Fair read across all account sizes from micro-influencers to mega accounts
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	7 no change since last check
Trust Flow (Majestic)	20	0
Citation Flow (Majestic)	31	13
Referring domains (Majestic)	78	2

7 details filled in for both companies.

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