Hookest vs Giftable

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Giftable
Detail	Hookest	Giftable
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Interactive digital greeting cards with photos, voice notes and hidden surprises
Stage	Startup	Startup
Founded	Not given	2025
Based in	US	PL
Pricing model	Freemium	Freemium
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Basic cards: free to send as is. 1 giftable: €2.99. 3 giftables: €5.99. 5 giftables: €6.99. 10 giftables: €9.99. Giftable Mágico (photo game): €3.99. No subscription required; giftables never expire.
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Interactive digital greeting cards Photo slides and editing Scratch-off reveals Tap-to-open surprises 30-second video reply from recipient Responses land in sender dashboard Share via link with no app required Password-protected hidden gifts Up to 20 photo and video cards per giftable Available in 10 languages
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	No app or account needed - opens in any browser Free to build, basic cards free to send One-time payment per card with no subscription Recipients can send video replies 43 different format templates for various occasions
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	1 no change since last check
Trust Flow (Majestic)	20	0
Citation Flow (Majestic)	31	14
Referring domains (Majestic)	78	6

7 details filled in for both companies.

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