Hookest vs FomoToast

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with FomoToast
Detail	Hookest	FomoToast
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Turn genuine customer activity into social proof notifications that increase conversions
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	Not given
Pricing model	Freemium	Paid
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Essential: $39 one-time for up to 10,000 monthly visitors; Growth: $99 one-time for up to 100,000 visitors; Unlimited: $199 one-time for unlimited visitors. All plans include unlimited websites, unlimited Toasts, custom branding, Stripe and WooCommerce integrations, path targeting and website themes
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Verified Stripe and WooCommerce purchases as real-time notifications Path targeting to display toasts on specific pages or sections Dynamic messages with customer, country, product, amount and time variables Simple theming with customizable accent color, radius and position Website workspaces to manage settings for each domain separately Analytics tracking visitors, impressions, hovers, clicks and CTR with data export Live toast preview while editing message and styling One lightweight JavaScript install for easy deployment Shortened customer names for privacy protection Multiple integrations including Shopify coming soon
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	Genuine activity only from connected Stripe and WooCommerce accounts, never fictional data Privacy-first approach with shortened names and no payment details sent to websites Calm, respectful design that builds trust without pressure tactics or fake urgency One-time payment with lifetime access and no recurring fees
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	3 no change since last check
Trust Flow (Majestic)	20	1
Citation Flow (Majestic)	31	20
Referring domains (Majestic)	78	17

5 details filled in for both companies.

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