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Hookest vs eWork Social

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with eWork Social
DetailHookest logo HookesteWork Social logo eWork Social
What it doesViral hooks library for TikTok, Instagram Reels and YouTube Shorts AI Operating System for social media that plans campaigns, creates content, and publishes across 8 platforms
StageStartup Not given
FoundedNot given Not given
Based inUS NG
Pricing modelFreemium Freemium
PricingFree plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at Free Trial: $0 for 7 days with 5 social accounts, 50 posts/month, 1 workspace, basic CRM. Starter: $5/month with 10 social accounts, 200 posts/month, CRM & pipeline, 30-day analytics, 20 AI captions/month, 25 AI replies/month. Growth: $12/month with 30 social accounts, 2,000 posts/month, 5 team memb
Key features
  • Free hook video library with 1000+ viral hooks
  • Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
  • Weekly trending hooks list
  • Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
  • Viral hook scoring system
  • Virality prediction API
  • Hook library API access
  • Webhooks for API predictions
  • Competitor listening tool
  • Free hook generator tools for TikTok, Instagram and YouTube
  • AI Agent that plans campaigns from brief, writes on-brand posts, and proposes multi-day content series
  • Brand Brain learns from published posts to ensure AI drafts sound like your brand
  • AI Creative Studio generates images in seconds and creates matching visuals for drafts
  • Publish to 8 platforms: Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Threads, Bluesky
  • Engagement Hub with AI reply suggestions and keyword auto-responder
  • Autopilot mode runs campaigns on schedule with approval gates
  • Client Approval Portal for agencies managing multiple clients
  • Team collaboration with roles, workspaces and permissions
  • CRM pipeline automation and AI CRM Insights
  • Integrations with Zapier, Make, n8n via signed webhooks
What makes it different
  • Free forever hook library with daily updates of trending formats
  • Separate platform analytics showing what works on each social media platform
  • AI-powered virality scoring for video hooks
  • Downloadable MP4 transitional hook clips ready to use in videos
  • AI that does the research, planning, writing and creation with full audit trail and kill switch, not just a bolted-on chatbot
  • Brand Brain learns your voice from your own posts so drafts sound like you, not generic AI
  • Single dashboard combines 8-platform scheduling, CRM, engagement and analytics instead of three separate tools
  • Built for global agencies with multi-currency billing, timezone-aware scheduling and no geographic limits
  • Automated CRM pipeline and follow-up workflows that keep leads warm without manual intervention
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)32 +1 (up) since last check18 no change since last check
Trust Flow (Majestic)200
Citation Flow (Majestic)3118
Referring domains (Majestic)784

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