Hookest vs Deco My Tree

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Deco My Tree
Detail	Hookest	Deco My Tree
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	Friends fill your virtual tree with gift messages that open on Christmas Day
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	TR
Pricing model	Freemium	Freemium
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Free to create a tree and send messages; Pro one-time purchase $0.99–$3.99 depending on country (removes ads, adds world map placement, enables early message reading)
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Create virtual Christmas tree in under a minute Share tree link via Instagram story, WhatsApp, or social media Friends send 81 different types of gifts with messages Messages stay sealed until opening day (Christmas, birthday, or Valentine's Day) Word filter and message moderation for safety Delete or block unwanted messages and senders View who sent each message Birthday and Valentine's tree variants with different designs Pro features: remove ads, add tree to world map, read messages early
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	Messages stay sealed until the opening day for a surprise reveal instead of reading immediately Three holiday types: Christmas, birthday, and Valentine's Day trees Friends don't need an account - only share the link or 8-character code Completely free to create and share trees; messages always free to send
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	9 −2 (down) since last check
Trust Flow (Majestic)	20	1
Citation Flow (Majestic)	31	21
Referring domains (Majestic)	78	9

6 details filled in for both companies.

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