Hookest vs Brand24

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Brand24
Detail	Hookest	Brand24
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	AI-powered media monitoring and social listening platform
Stage	Startup	Established
Founded	Not given	2011
Based in	US	US
Pricing model	Freemium	Freemium
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Free 14-day trial (no credit card required). Individual: $249/month ($199/month billed annually, 3 keywords, 2K mentions/month). Team: $349/month ($299/month annually, 7 keywords, 10K mentions/month). Pro: $499/month ($399/month annually, 12 keywords, 40K mentions/month). Business: $699/month ($599/
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Real-time monitoring across 25+ million online sources Sentiment analysis with machine learning classification AI-powered anomaly detection for mention spikes AI Brand Assistant for conversational insights Influencer identification and analysis Custom alerts via Slack, Teams, or email Automated weekly reports with recommendations Support for 108 languages Competitive analysis and benchmarking Export to PDF, Excel, and PowerPoint formats
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	Monitors 25 million+ sources including social, news, blogs, videos, forums, and podcasts in real-time AI-powered features including Brand Assistant and automatic insight generation Advanced language detection supporting 108 languages Serves 4,000+ brands across 154 countries Over 10 years of industry expertise
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	81 +1 (up) since last check
Trust Flow (Majestic)	20	22
Citation Flow (Majestic)	31	50
Referring domains (Majestic)	78	7815

7 details filled in for both companies.

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