| What it does | Viral hooks library for TikTok, Instagram Reels and YouTube Shorts
| AI-powered social media content creation, approval and scheduling for small businesses
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| Stage | Startup
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| Founded | Not given
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at
| Starter plan $29/month with 15 AI-generated posts, 3 social accounts, 3 AI videos, and 10 AI images. Professional plan $99/month or $950/year (save 20%) with unlimited AI-generated posts, unlimited social accounts, unlimited videos and images, affiliate finder, and ad tools. Both plans include 7-day
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| Key features | - Free hook video library with 1000+ viral hooks
- Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
- Weekly trending hooks list
- Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
- Viral hook scoring system
- Virality prediction API
- Hook library API access
- Webhooks for API predictions
- Competitor listening tool
- Free hook generator tools for TikTok, Instagram and YouTube
| - AI generates branded social media posts, images and videos based on your business information
- Content calendar with review, edit, regenerate and approval workflow
- Scheduling to 11 social platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Reddit, Bluesky and Google Business
- Brand Brain AI knowledge base for accurate, on-brand content generation
- Trend scouting and autonomous content generation from trending topics
- AI video generation for Instagram Reels, TikTok and YouTube Shorts
- Copy Agent for generating channel-ready variants for different formats
- Optimal posting time analysis and smart scheduling based on engagement patterns
- Support for multiple brands and clients with separate Brand Brains per client
- Content generation in over 30 languages
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| What makes it different | - Free forever hook library with daily updates of trending formats
- Separate platform analytics showing what works on each social media platform
- AI-powered virality scoring for video hooks
- Downloadable MP4 transitional hook clips ready to use in videos
| - Learns your entire business once through Brand Brain to generate accurate, on-brand content without manual prompting for each piece
- Autonomous trend discovery that scouts trending topics and auto-generates branded drafts for approval
- All content goes through your approval and editing before publishing with one integrated calendar
- Generates AI videos with scripts, avatars and voiceover ready to publish directly from calendar
- No marketing experience required - built for business owners, not marketers
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 32 ▲ +1 (up) since last check | 8 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 20 | 4 |
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| Citation Flow (Majestic) | 31 | 25 |
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| Referring domains (Majestic) | 78 | 21 |
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Hookest
AutoMarketing AI