Better typography decisions, without the guesswork
HTML design in. Editable InDesign out.
Stage
Not given
Startup
Founded
Not given
2026
Based in
Not given
ZA
Pricing model
Free
Paid
Pricing
Not given
Free preview: two most detailed pages of any design, twice, no account needed. $49 lifetime license: unlimited full conversions, activate on up to 10 browsers or devices, works in browser and from AI agents over MCP.
Key features
Brand Font Finder tool with personalized recommendations
Font Pairing Generator
Font Inspector
Type Scale Builder
Font reviews and comparisons
Typography dictionary
Typography guides
Converts HTML to native .idml files that open in Adobe InDesign
Real text frames with reflowable content
Named paragraph and character styles automatically created
Charts and tables as editable vector objects
Images placed and linked in a Links folder
Free preview of two most detailed pages without account
MCP server integration with Claude, Cursor, and other AI agents
14-day fix-or-refund guarantee on licensed conversions
Supports output in Affinity Publisher as well as InDesign
Works with all CSS frameworks including Tailwind and Bootstrap
What makes it different
Design-first teaching approach that turns type theory into practical advice
Independent and useful recommendations made to help readers
Built for the community with goal to make typography less intimidating
Free tools and resources with no guesswork
Deterministic conversion engine—no machine learning, same input always produces same output
Files deleted immediately after conversion—complete privacy, no storage or training
Native InDesign files, not PDFs—fully editable text, styles and charts
Direct integration with AI design tools through MCP protocol
Fontish
idmly