FomoToast vs Shadowly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

FomoToast compared with Shadowly
Detail	FomoToast	Shadowly
What it does	Turn genuine customer activity into social proof notifications that increase conversions	View public Instagram profiles, stories, posts, reels and highlights without logging in
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Paid	Freemium
Pricing	Essential: $39 one-time for up to 10,000 monthly visitors; Growth: $99 one-time for up to 100,000 visitors; Unlimited: $199 one-time for unlimited visitors. All plans include unlimited websites, unlimited Toasts, custom branding, Stripe and WooCommerce integrations, path targeting and website themes	Free plan includes 1 free try per day per tool, 1 Instagram Creator Report, 1 Instagram Engagement Calculator, 1 Instagram Profile Analysis, 1 TikTok Profile Analysis, and access to various profile sections. Weekly plan: $1.20 per week for 10 credits. Monthly plan: $5.00 per month for 100 credits. E
Key features	Verified Stripe and WooCommerce purchases as real-time notifications Path targeting to display toasts on specific pages or sections Dynamic messages with customer, country, product, amount and time variables Simple theming with customizable accent color, radius and position Website workspaces to manage settings for each domain separately Analytics tracking visitors, impressions, hovers, clicks and CTR with data export Live toast preview while editing message and styling One lightweight JavaScript install for easy deployment Shortened customer names for privacy protection Multiple integrations including Shopify coming soon	Profile viewer showing profile photo, name, verification, post, follower and following counts, plus latest posts Anonymous stories viewing with progress bars and no account owner notification Highlights viewer for opening any highlight from the profile Reels download as MP4 files Follower and following lists with profile jumping capability Instagram engagement rate calculation from followers, likes and comments Instagram Creator Report with quality score, profile audit and estimated sponsorship rates TikTok profile analysis showing views, engagement and top videos
What makes it different	Genuine activity only from connected Stripe and WooCommerce accounts, never fictional data Privacy-first approach with shortened names and no payment details sent to websites Calm, respectful design that builds trust without pressure tactics or fake urgency One-time payment with lifetime access and no recurring fees	No login or password required, never asks for Instagram credentials Anonymous story viewing so account owners cannot see you watched Independent tool not affiliated with Instagram or Meta Works on mobile and requires no app installation Results appear in seconds without complex setup
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	2 −1 (down) since last check	5 +1 (up) since last check
Trust Flow (Majestic)	1	0
Citation Flow (Majestic)	20	0
Referring domains (Majestic)	17	0

5 details filled in for both companies.

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