AI writing assistant for academic papers integrated into Microsoft Word
AI-powered creative strategy platform with techniques, frameworks and marketing knowledge for brand thinkers
Stage
Not given
Not given
Founded
Not given
Not given
Based in
DE
SK
Pricing model
Freemium
Freemium
Pricing
Not given
Free plan (The Calm Before): €0/monthly with 1 free deck generation or search report. Pro plan (The Storm): €15.92/monthly, or €191.04/year (20% discount). Features include unlimited AI tools, 1,800+ campaign breakdowns, marketing wisdom with 61 laws, and 500+ creative techniques.
Key features
Search over 20 million scientific papers using natural language queries
Upload and chat with PDFs up to 1,000 pages per document
AI-powered sentence and paragraph completion in Word with source citations
Deep Review evaluation against nine university grading criteria
Automatic APA 7 citation formatting
Cross-document PDF search within entire project library
Connector integration with Claude and ChatGPT
Own-sources-only mode restricting generation to personal documents
Available on macOS, Windows, and Web App
Framework Agent for building creative strategies from briefs
Data & Research Deck with Powerpoint export
Creative Inspiration Session with 1,800+ campaigns
Brand & Product Naming with 66 proven naming techniques
Hooks & Headlines with 360+ tested hook mechanics
Prompt Builder for marketing prompts
MCP Connector for Claude and other AI clients
Share of Search analytics tool
1,000+ famous campaigns library
Marketing Wisdom library with 61 marketing laws
What makes it different
Integrated directly into Microsoft Word workflow without switching applications
Prevents plagiarism by automatically inserting citations and suggesting paraphrasing
Specifically optimized for academic writing using custom language models
Evaluates work against actual university grading criteria with specific improvement suggestions
All work remains private and never used for model training
Combines AI with 1,800+ award-winning campaigns and 500 creative techniques rather than generic text generation
Grounded in Marketing Wisdom: 850+ findings and 61 marketing laws with source attribution
Delivers presentation-ready Powerpoint exports directly from briefs
Runs multi-prompts automatically without requiring users to craft them
Built by creative strategists with 20 years of advertising experience