Football fan sentiment analysis tool for understanding what fans really think
Instagram Auto DM. Turn comments into customers.
Stage
Not given
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Founded
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Based in
GB
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Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Free: $0 forever with 5 published posts per month and 1 Instagram automation. Pro: $4.99 for first month, then $19/month (or $190/year). Max: Custom pricing with dedicated managers and custom landing pages.
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Instagram Auto DM for automating comment and message replies
Content Studio with AI for creating branded campaign images and carousels
Content Calendar for scheduling and planning posts
Brand Kit that learns your visual style and voice
Cross-platform publishing to Instagram, LinkedIn, X, Threads, TikTok and more
Link in Bio with forms and enquiry collection
Community building with events and member messaging
Performance insights and audience analytics
AI assistant for content ideation and copywriting
Unlimited contacts for Instagram Auto DM on Pro
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Combines Instagram automation, content creation and publishing in one tool
Built by a creator and a product builder for creator-first workflows
Free plan includes one full Instagram automation with no credit card required
Pro includes unlimited automations and publishing with no per-contact fees
Integrates with multiple platforms and AI assistants for expanded reach