Football fan sentiment analysis tool for understanding what fans really think
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Stage
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Founded
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Based in
GB
NL
Pricing model
Freemium
Free
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
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Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Chronological Following Feed with no algorithmic ranking
Transparent Discover Feed using engagement and recency signals
End-to-end encrypted private messages by default
Transparent and consistent moderation enforcement
User data encryption in transit and at rest
Creator monetization tools including payouts and branded content
Appeal processes for moderation decisions
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
No shadowbans or hidden algorithmic throttling ever
Chronological feeds users control completely
No user data shared with third parties for marketing or profiling
End-to-end encrypted private messages by default
Rules applied equally and transparently to all users
Fan Narrative
UpScrolled™