Football fan sentiment analysis tool for understanding what fans really think
Hand-written conversation cards for deeper connections
Stage
Not given
Not given
Founded
Not given
Not given
Based in
GB
IT
Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Standard (free forever): five rituals with 3 sessions per mode per day and up to 25 saved cards. TruTalk™+ (€4.99/month): unlimited sessions and saved cards, five premium rituals, seasonal packs, and weekly bonus session. Billed monthly, cancel anytime.
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Hand-written prompts informed by peer-reviewed research
Ten conversation modes for different relationships and settings
Over 1,300 hand-written prompts across the library
Full-screen paced ritual experience with one question at a time
Solo, pair, or group flows accommodating up to seven people
No notifications, feeds, or distractions
Save up to 25 cards on Standard plan or unlimited on TruTalk+
Free taste of each premium ritual without subscription
Web-based, no download required
Conversations remain private and unanalyzed
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Every prompt is hand-written and tested in real rooms, not AI-generated
Pacing designed to feel like a deep breath, not a rushed conversation
Lowered barrier to initiating deeper conversations through design
Built on peer-reviewed research, not trends or vibes
In-person conversation sessions hosted weekly in Milano
Fan Narrative
TruTalk™