Football fan sentiment analysis tool for understanding what fans really think
Send a message on a paper lantern and let it drift across the world on the real wind until a stranger catches it and sends it on
Stage
Not given
Not given
Founded
Not given
Not given
Based in
GB
Not given
Pricing model
Freemium
Free
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Not given
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Send messages on digital lanterns that drift on real wind patterns
Add messages to lanterns and send them on
Catch up to three lanterns per day
Live world map showing lantern journeys
Sign in with email, Google or Apple
Customizable notifications and quiet hours
Report and block users with moderation system
Set location to receive lanterns
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Messages drift on real wind patterns across a live world map
Messages are added by multiple strangers as lanterns travel
Emphasis on safety and kindness with content moderation
Location-based delivery of messages to nearby users
Fan Narrative
Tell the Sky