Football fan sentiment analysis tool for understanding what fans really think
Your online presence, in your voice, with you in control
Stage
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Founded
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Based in
GB
US
Pricing model
Freemium
Paid
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
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Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Draft replies to reviews, comments and messages
Plan, write and publish posts
Review and approve drafts before publishing
Maintain your voice and business facts
Selective automation control
Multi-platform support
Draft editing capability
AI agent integration
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances