Football fan sentiment analysis tool for understanding what fans really think
AI-assisted social media management platform that creates, schedules and publishes content across 7 networks with your approval
Stage
Not given
Not given
Founded
Not given
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Based in
GB
MU
Pricing model
Freemium
Not given
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Subscription: €79/month or €790/year (2 months free) per brand. Multi-account discounts: 2-4 brands −10%, 5-9 brands −20%, 10+ brands −30%. Add-ons: White label €99/month, API access €149/month. Creations pay-as-you-go: Text post €0.20, Carousel post €0.60, Ad image €0.65, Premium ad image €0.55, Mu
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
AI creation of images, carousels and videos across 7 networks
35+ AI presenters and 64 studio product scenes
Approval of every post via app or WhatsApp before publishing
Facebook and Instagram ad campaign creation and tracking
AI replies to customer messages
Multi-brand management with unlimited team members
Google Business Profile tracking and local SEO
Product catalog with promotions and seasonal events
White label and API access for agencies
Maya AI assistant for brand setup and content creation
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Every piece of content is approved by you before publishing, via the app or WhatsApp
Content adapted to each network's format, copy, hashtags and posting frequency
One subscription covers all 7 networks with no extra cost