Football fan sentiment analysis tool for understanding what fans really think
Add your Instagram feed or Google reviews to your website using AI agents like ChatGPT or Claude
Stage
Not given
Established
Founded
Not given
2011
Based in
GB
ZA
Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Free: unlimited free widgets for Instagram and Facebook. Lite: $8/month (or $80/year) for 1 Pro widget. Pro: $14/month (or $140/year) for 20 Pro widgets. Developer: $99/month (or $990/year) for 250 Pro widgets. All paid plans include a 14-day free trial.
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Instagram feed widget with grid, slideshow, scrolling and board layouts
Multi-account widget support (up to 10 accounts on Developer plan)
Google and G2 review widgets
Lightbox and shoppable images
Feed layout with customizable announcement banners
Widget analytics with views and clicks tracking
Custom CSS styling
AI image descriptions for accessibility
ChatGPT and Claude AI agent integration via MCP
Support for TikTok, YouTube and X feeds on paid plans
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
AI agents like ChatGPT and Claude create your widget and add the code to your site automatically
No API key required, sign in with email and code
Works with multiple AI agents and MCP clients
14-day free trial on all paid plans with no credit card needed initially