Football fan sentiment analysis tool for understanding what fans really think
The ultimate slambook to connect the crew with playful templates, private sharing, and memorable answers.
Stage
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Founded
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Based in
GB
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Pricing model
Freemium
Free
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
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Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Playful templates for birthdays, farewells, classes, and inside jokes
Select who receives each slambook
Mix playful questions with custom prompts
Voice, photo, and text responses
Shared memory wall for group responses
Color-rich template designs
Community guidelines and safety standards
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Selected sharing keeps slambooks private to chosen friends
Responses saved as keepsakes groups can revisit
Playful on the surface with intentional community rules underneath