Football fan sentiment analysis tool for understanding what fans really think
Content direction for creators
Stage
Not given
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Founded
Not given
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Based in
GB
CA
Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
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Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Free content snapshot analysis
Single post direction analysis
Cross-post pattern tracking
Multi-platform support
Recurring theme identification
Signal drift detection
Pinterest direction intelligence
Compass Notes for capturing signals
Content growth calibration service
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Reduces overthinking and publishing overwhelm for creators
No dashboards or metrics-driven approach
Tracks patterns and signals across multiple posts over time
Fan Narrative