| What it does | Football fan sentiment analysis tool for understanding what fans really think
| Social media automation with AI-powered content creation and multi-platform scheduling
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| Stage | Not given
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| Founded | Not given
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| Based in | GB
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
| Creator: $29/month (≈150 AI posts/month, 1,500 AI credits/month, 3 social accounts, 1 user seat). Pro: $79/month (≈500 AI posts/month, 5,000 AI credits/month, 10 social accounts, 3 user seats). Team: $149/month (≈1,200 AI posts/month, 12,000 AI credits/month, 20 social accounts, 5 user seats). Custo
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| Key features | - Real-time alerts from social media conversations
- Monitor up to 25 custom keywords
- Identifies 28 distinct emotion types
- Fanbase filtering and club identification
- Analyzed reports with talking points and narratives
- Covers all 37 Premier League topics and players
- Instant match reactions in 15-30 minutes
- Evidence-grade records with timestamps and sources
- Custom report voice for different audiences
- Weekly free newsletter with fan insights
| - Brand voice AI analysis - analyzes your content to learn your writing style and create posts matching it
- AI carousel maker - creates fully designed carousel posts from links, text, files, or topics
- AI video generation - creates Reels and Shorts with scripts, narration, captions, and background music
- Multi-platform scheduling - schedule to Instagram, TikTok, YouTube, X, LinkedIn, Threads, and Facebook from one calendar
- Unified analytics dashboard - track performance across all your accounts with AI-generated action plans
- Instagram Auto DM - automatically reply to comments and send DMs and emails based on keywords
- Content source feeds - aggregate content from blogs, RSS feeds, and channels you follow
- Competitor tracking - monitor competitor profiles and post performance on Threads, Instagram, and TikTok
- REST API and MCP integration - automate scheduling and publishing with code or AI assistants
- Recurring posts - schedule content to repeat on a cadence and create all occurrences at once
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| What makes it different | - Listens to all fans, not just the loudest voices
- Data-driven insights from millions of real conversations
- Proactive trend alerts before stories spread widely
- Full context with 28 emotion types and topic categorization
- Eliminates spam, bots and identifies fan allegiances
| - AI creates posts in your verified brand voice from any source
- One-click client account connection without sharing passwords or requiring sign-up
- AI-powered carousel and video generation fully designed and ready to publish
- Multi-channel scheduling in one unified calendar across 7 platforms
- Native publishing via official platform APIs preserves reach and algorithm benefits
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 12 ● no change since last check | 3 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 4 | 0 |
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| Citation Flow (Majestic) | 16 | 19 |
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| Referring domains (Majestic) | 7 | 7 |
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Fan Narrative
Posteady