Football fan sentiment analysis tool for understanding what fans really think
Trending news, rewritten in your voice, published while you sleep
Stage
Not given
Not given
Founded
Not given
Not given
Based in
GB
US
Pricing model
Freemium
Paid
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Starter: $19/month or $168/year; Growth: $47/month or $348/year (plus $597 lifetime); Enterprise: $197/month or $1,500/year. All plans include 7-day money-back guarantee.
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Reads full source articles before writing to ensure accuracy
Posts to 8 social networks automatically
12 customizable writing styles or create your own
Automatic feature image generation for each article
WordPress and MasherSite publishing
Review board to approve before publishing
Keyword Feeds for specific topics and regions
Automatic ad insertion into articles
Cross-platform credit system with other Masher tools
Chrome extension for clipping stories
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Reads the full source story before writing, not just the headline
Every step is optional: approve articles or run fully automatic
One article becomes posts for eight networks in your voice
Flags paywalled or inaccessible sources for manual review
Different voice per client or brand with multiple Writing Profiles
Fan Narrative
NewsMasher