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Fan Narrative vs Mallary

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Fan Narrative compared with Mallary
DetailFan Narrative logo Fan NarrativeMallary logo Mallary
What it doesFootball fan sentiment analysis tool for understanding what fans really think Social media posting API for developers and AI agents
StageNot given Startup
FoundedNot given 2026
Based inGB US
Pricing modelFreemium Freemium
PricingFree plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149. Starter: $15/month for 5 accounts, Pro: $29/month for 15 accounts, Business: $95/month for 100 accounts. Unlimited posts. X publishing and comments use separate credits at cost. Pay yearly and get 2 months free.
Key features
  • Real-time alerts from social media conversations
  • Monitor up to 25 custom keywords
  • Identifies 28 distinct emotion types
  • Fanbase filtering and club identification
  • Analyzed reports with talking points and narratives
  • Covers all 37 Premier League topics and players
  • Instant match reactions in 15-30 minutes
  • Evidence-grade records with timestamps and sources
  • Custom report voice for different audiences
  • Weekly free newsletter with fan insights
  • Publish to 10 social platforms
  • Schedule posts ahead of time
  • ChatGPT plugin and Claude connector
  • Upload images and videos
  • Read and reply to social media comments
  • AI Auto-Replies for brand questions
  • Cross-platform analytics and audience insights
  • REST API, MCP, and CLI for developers
  • Automatic token refresh and rate limit handling
  • Multiple profiles for different brands
What makes it different
  • Listens to all fans, not just the loudest voices
  • Data-driven insights from millions of real conversations
  • Proactive trend alerts before stories spread widely
  • Full context with 28 emotion types and topic categorization
  • Eliminates spam, bots and identifies fan allegiances
  • Unified API for 10 social platforms reduces development time by 90%
  • Works with AI agents and tools without coding required
  • Up to 70% cheaper than alternatives like Postiz and Post Bridge
  • Officially verified by Meta, Google, LinkedIn, TikTok
  • Managed infrastructure with automatic retries and durable job queues
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)12 no change since last check37 −11 (down) since last check
Trust Flow (Majestic)411
Citation Flow (Majestic)1637
Referring domains (Majestic)7294

6 details filled in for both companies.

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