Football fan sentiment analysis tool for understanding what fans really think
AI video analysis and content strategy for creators
Stage
Not given
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Founded
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Based in
GB
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Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Free plan with unlimited video analysis; Pro at $9.99/month with 5 deep account analyses and unlimited video analysis; Pro Plus at $24.99/month for power users or businesses
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Deep Account Analysis examining content presence, patterns, strengths, and blind spots
Video analysis on hooks, pacing, structure, and narrative
AI-generated content ideas mapped to your content pillars and strategy
AI assistant providing brand-aware hooks and suggestions
Auto pillar detection for content strategy
Account insights and audience engagement analysis
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Deep Account Analysis that goes beyond video-in-isolation scoring to understand your unique content DNA and patterns
Content ideas built specifically for your strategy and pillars, not random suggestions
AI assistant with context about your brand from deep analysis
Built specifically for short-form video creators across multiple platforms
Fan Narrative
Hone Social